MAGDAS
FOLDING ADS

Print ads for the hotel and social business magdas, which hires refugees and promotes multicultural inclusion.

When folded, the ads display hostile statements. When they are pulled open, the copy and illustration transform into a welcoming message, that advertises magdas‘ inclusive program.

The project was nominated for Junior of the year of young lions austria.

Magdas.at
ccayounglions.at

»The welcoming-culture is over.« transforms into »Come over! In our salon in the middle of vienna everybody is welcome to drinks, cultural events and mezze-picknick.«
»Fortress europe.« transforms into »Feasts, readings and concerts for europeans, neighbours and travellers.«
»Vienna is nationalist.« transforms into »Why just for tourists? Our international summer-program is a vibrant mixture for old, new and short-therm locals.«