MARI – Cheers to life

An alternative branding concept for Mari,
a wine-cocktail made from mate, wine and elderflower.

The logo is a chakana – an acient Inka symbol for life. The Chakana Cross is never used in its pure form, but the shape serves as a base for changing illustrations depicting ingredients and flavours of the drink.

The Logo is punched out. On the backside of the label is one of the illustrations,
which you can see through the punch.

 

 

In collaboration with Katrin Bicher and Jonas Weber.