Branding for Mari,
a wine-cocktail made from mate, wine and elderflower.

The Llama is a perfect mascot for the drink, since it comes like the Mate from South America and is mostly held in wine-areas in Europe.

The Claim “Join the Lama” enhances the feeling that drinking Mari is something you do in a community.

The project was featured on thedieline, design made in austria and published in animal graphics.

Developed with the lamas Katrin Bichler, Jonas Weber, Stanislaw Lewicki.